Where to Sell Used Gear

Selling used hockey gear efficiently requires matching the selling channel to the type of gear and the speed of sale you need. Knowing which channel works best for which type of transaction saves time and maximizes the return on your used equipment.

What You Need to Know

For time-sensitive sales where you need gear sold quickly before a new season, regional hockey Facebook groups are the fastest channel available. Buyers in these groups are actively searching for hockey-specific equipment, understand sizing and product nomenclature, and are highly motivated to complete transactions before their season starts. A well-photographed listing for in-demand gear posted in late July or August in an active regional hockey group will typically generate multiple inquiries within hours. Pricing at 30–35% of original retail for clean, good-condition gear produces fast sales without significantly undervaluing the items.

For sellers who prefer a hands-off experience and are willing to accept a lower net return, sports equipment consignment shops handle the entire selling process — pricing, listing, transaction completion, and payment — for a commission typically running 30–50% of the final sale price. Kijiji and Facebook Marketplace serve the middle ground between these options, providing broader audience reach than hockey-specific groups at the cost of more non-qualified inquiries that require more screening and communication time to convert into sales.

Key Takeaways:

• Regional hockey Facebook groups are the fastest channel for time-sensitive gear sales before a new season
• Price at 30–35% of original retail for clean, good-condition gear to move inventory quickly
• Sports consignment shops handle the full selling process at 30–50% commission — hands-off at a real cost
• Kijiji and Facebook Marketplace provide broader audience reach with more non-qualified inquiry volume to manage

Match your selling channel to your priorities — speed, maximum return, or minimum effort — and use the channel that fits your specific situation rather than defaulting to one approach for all gear.