The Company
Based in Toronto, Canada, Bladetech Hockey provides high-tech hockey skate blades that are scientifically proven to provide a speed boost. Their patented Flex Force Advantage reduces impact pressure on joints, allowing players to play faster, longer.
The story begins in 2013...
How can we make skates better?
The driving question behind Flex Force
The Story
Jeff Azzolin, a University of Waterloo Engineering student analyzed the hockey skate market over the past 2 decades and quickly realized the major developments in technology were only found in the skate boot itself. The blade holders and blades have stayed relatively the same, no matter if you were paying $100 or $1,000.
He was driven by the question: "How can we make the ENTIRE skate better?". Jeff thought that he could create a better skate by looking at the relationship between the blade holder and the blade itself.
Taking inspiration from many sports technologies, especially speed skating's CLAP SKATE, he created the first prototype: a spring-loaded blade holder. A few iterations later led to the creation of the Flex Force Advantage, the only flexible hockey skate blades scientifically proven to give skaters a speed boost.
The rest, as they say, is history...
Bladetech Hockey featured on the discovery channel
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